Marketing & Partnerships Associate

Benefits:

• Positive company culture
• Promotion opportunities
• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Training & development

We are looking for a highly organized and self-motivated Marketing & Partnerships Associate to join our team. This is a remote, part-time position requiring approximately 5 hours of work per week, with a flexible schedule that involves daily engagement and timely communication. The ideal candidate will have a proactive approach to their work and a strong sense of ownership over their responsibilities.  Daily Social Media Engagement:

• Respond promptly to all Instagram and Facebook direct messages.
• Engage with our online community by liking and commenting on posts from key parent influencer and local mom accounts.
• Accept and re-share user-generated content (e.g., parent tags and stories).
• Monitor and respond to questions in local Facebook parent groups, providing general information about Tutu School.

Weekly Content Management & Scheduling:

• Schedule Instagram and Facebook posts for each school’s account for the week ahead.
• Share scheduled Instagram posts to stories and link them to the respective Facebook pages.
• Post relevant content in targeted Facebook groups from a personal account, adhering to all group rules.

Bi-Weekly Content & Collaboration:

• Update the social media content calendar with topics from our bi-weekly email and studio-specific content.
• Create original visual content using Canva, ensuring all designs align with the Tutu School brand kit (colors, fonts, etc.). You must be comfortable using Canva and have an eye for design.
• Communicate with the team to review the upcoming content schedule and incorporate feedback.

Monthly Coordination & Outreach:

• Ensure our events (e.g., Pirouette Playdates, Open Houses) are added to local online calendars and community websites.
• Create a system for teachers to upload photos and videos, and follow up with them to ensure new content is added regularly.
• Create and manage Facebook event pages for all upcoming events, coordinating with influencers and mom groups as needed.

Business Development & Partnerships:

• This is a critical component of the role. You will be responsible for identifying and pursuing partnership opportunities with local businesses that target a similar demographic (e.g., yoga studios, pediatric offices, real estate agents).
• You must be comfortable with cold outreach, including phone calls, emails, and follow-ups.
• You must be highly organized, utilizing spreadsheets to track all leads, outreach efforts, and follow-up schedules.
• A creative and resourceful mindset is essential for developing unique and mutually beneficial partnership ideas.

Skills & Qualifications

• Social Media: Demonstrated experience managing and scheduling content for business social media accounts using a variety of scheduling tools.
• Design & Creativity: Proficiency with Canva is a must. You should be able to create on-brand, engaging visual content with little supervision.
• Technical Skills: Strong command of Excel/Google Sheets for organization, tracking, and reporting.
• Communication: Excellent written and verbal communication skills. You must be responsive, proactive, and able to provide timely updates to the team. This position requires someone who can respond to customer inquiries within 24 business hours.
• Self-Starter: The ability to work independently and manage your time effectively to meet all deadlines and expectations.

About Tutu School

• Tutu School is a collection of quaint boutique ballet schools that provides a creative dance education experience for children from 6 months to 8 years old. 
• It is a place where students are urged to fully exercise their imaginations as well as their bodies, and where we not only focus on teaching children age-appropriate motor skills and the fundamental principles of ballet but also expose them to the world of classical music and the enchanting stories of famous ballets.

Our Founding Principle

• Every child should know what it feels like to dance. We exist to make space in children’s lives for confident creativity and the pure joy that comes from finding oneself in music and movement.

This is a remote position.

All Tutu School® locations are independently owned and operated by third-party franchisees. Franchisees, not Tutu School Franchises, LLC., are responsible for all hiring and personnel matters at their individual locations.